Black Scale broke the mold with this when it comes to look books. Normally we see just some basic photos, not here. The video not only previews the newest line of clothing, but it offers some life lessons.

If you’re looking for a new site to check out with the newest and tightest fashion out there then check out our homie Ryan’s new site swagnet.net. It’s a must for all fashion heads out there and is updated constantly throughout the day. Enjoy!

It may seem a little late to be putting out a Spring/Summer collection for some, but out here in good ol’ Southern California it’s still clear blue skies and warm weather. Dime A Dozen’s latest collection features five graphic tees, two snapbacks, and logo tank tops. The brands motto of “Expression Through Simplicity” is well executed throughout the latest line with clean and subtle designs .

This one here is a must cop. Great execution on flipping the Blue Moon logo.

See the rest of the collection and shop over at DimeADozenclothing.com

*BONUS*

Check out some behind the scenes footage from the photoshoot with the Dime A Dozen team.

Ray Allen and Jordan Brand are going to make A LOT of Boston fans and sneaker enthusiasts go nuts on July 16th. JB is set to release the Jordan XIII Player Exclusive in white/green; in commemoration of Ray Allen breaking Reggie Millier’s 3 point record this past season. The Jordan XIII is a classic sneaker in itself but releasing it in a great color combo hence being a player exclusive is a good look!

The sneaker will only release at House of Hoops Boston and Solefly in Miami on July 16th. Good luck trying to get a pair! Also the tee below will be dropping the same day to honor the record that Ray holds now.

And who better to represent the two shoes but none other than Nike’s young rising athletes: Blake Griffin and Rajon Rondo.

From the looks of it these two sneakers have out done last years models; each shoe looks a lot sleeker and continues to bring different kinds of great technology into their respective silos.

The Hyperdunk still keeping the flywire for durability and support while the Hyperfuse staying with the ‘fused’ upper for breathe-ability and support. Nike continues to out due the competition in all categories of sneakers, with integration of new technology and new ways of using old technology.

I thought this was pretty cool too…Designer of the Hyperdunk 2011 Leo Chang’s sketches of the shoe.